Almost 700 downloads of the free eBook "The 7 deadly sins of those who run a pizzeria" and more than 500 ORO PURO samples sent to as many PIZZA professionals, who are interested in learning about the methods and little secrets that have allowed Federico Visioni and many other pizzaioli colleagues to turn their passion for pizza into a real business. "More than a success, it is above all a great satisfaction to be able to support our customers in various ways, especially in this particular historical moment related to the pandemic that hit us, supporting them not only in the supply of the raw material most congenial to them, but helping them to verify and optimize their business model". This is how Pierluigi Marani, CEO of Molino sul Clitunno, comments on the success of the communication campaign "Da Pizzaiolo a Imprenditore" and the resulting formActive video pills. A project that is part of the training activity put in place by Molino sul Clitunno, with the collaboration of Federico Visinoni, consisting of a series of training and practical video pills that, starting from the direct experience of a pizza maker-entrepreneur, provide a realistic and understandable overview of the management of an entrepreneurial activity in the pizza sector. Among the issues addressed are those of food costs, margins, attention to the purchase of raw materials and the choice of employees, as well as aspects related to communication and marketing. Each question and each answer of the video interviews available on Facebook and Instagram represent a small focus on important issues, a food for thought and an incentive to deepen some fundamental topics to increase the chances of success of every pizza professional.