June, the wheat is ripe... the wheat is ORO PURO!
It has always been the case in the countryside that in mid-June people start harvesting grain and continue until the end of the month or early July. In the past this was much harder work than today, involving the whole family and often requiring the help of other outsiders. Among older people, the memory is still vivid of reapers working for more than a month, spending much of the summer in the middle of a sea of grain. At the conclusion of long days of work, in the scorching sun and sultry heat, it was a pleasure to gather around a table all together and feel satisfied with the harvest of their gold. The wheat ritual continues to this day in our lands and still plays a primary role in both economic and cultural terms.
For Molino sul Clitunno, a family business that has specialized in the production of wheat flour for three generations, this ancient tradition still continues today, with genuine passion and unchanged energy.
The ORO PURO 100% Grano Emiliano certified supply chain project, born in 2017 in the heart of Emilia, is a testimony to this; there are, by now, about a hundred farmers in the lower Modena area who confer their best harvest every year, contributing to the success of this beautiful partnership between Umbria and Emilia. Certification to ISO 22005 standards issued by DNV is a voluntary certification standard that guarantees the quality and safety standards of ORO PURO high-end professional flours.
ORO PURO’s is a story of land and family, of passion and pursuit of quality, of dreams and achievements. Pierluigi Marani, CEO of Molino sul Clitunno, together with his siblings Moreno and Anna Laura are the architects of the ORO PURO project. In 2021, a new 28,000-square-meter plant was inaugurated in San Felice sul Panaro (MO) to store wheat for the production of ORO PURO flours. The third generation of the Marani family is also assisting and actively participating in this new step of growth. Quality, is the key word of this company. A value that through the years has been handed down from fathers to sons. The new generations of Molino sul Clitunno are bringing new values and new languages to the company, without ever forgetting the teachings of grandfather Benito, still present in the company today.
The strength of this beautiful entrepreneurial reality is precisely this: scenarios, arrangements, people and dynamics change, but for 40 years the values, heart and passion that have made this family business great have not changed.