Inaugurata la nuova sede di Molino sul Clitunno Spa a San Felice sul Panaro
A ribbon cutting of excellence in the presence of the institutions. Molino sul Clitunno has inaugurated its new storage hub for the precious grains destined for the production of ORO PURO flours to further establish the deep bond with the Emilian farmers, to guarantee the quality control at the origin of the supply chain and create a hub strategic commercial for northern Italy.
San Felice sul Panaro, 2 October 2021 – In the presence of the institutions and exponents of the agri-food world of the territory, the Marani family inaugurated its new Emilian headquarters in the heart of the territory under a blue and sunny sky, a harbinger of good wishes. origin of the PURE GOLD certified supply chain, the spearhead of the Umbrian company.
To cut the ribbon the Mayor of San Felice sul Panaro – Michele Goldoni – who praised the Marani family for having had the courage and foresight in investing in times of pandemic: “Ours is an agricultural tradition that has seen in the Molino sul Panaro Clitunno a further lifeblood for the whole territory ”
That of ORO PURO is a story of land and family, of passion and research for quality, dreams and goals achieved.
Pierluigi Marani, CEO of Molino sul Clitunno, together with the brothers Moreno and Anna Laura, is the creator of the ORO PURO project, carried out today thanks to the support of the third generation: “If I think back to when I had the idea of creating a certified I see the incredulous faces of the people I was talking about, especially because I was well aware of the commitment not only economic, but also in terms of time and workforce, which we will have to meet; but the effort and sacrifice have been amply rewarded by the passion I found in these extraordinary collaborators, who still believe in their land, and by the success that our PURE GOLD are having on the market. More and more customers choose us because we can offer them an extraordinary, certified and unique raw material. ”
In presenting the new plant, of about 28,000 square meters, Pierluigi Marani emphasized how this new important milestone is only the beginning of further company growth and development of production lines. In fact, the marketing of a new, even more exclusive reference is already planned: ORO PURO RISERVA, a top of the range intended for the greatest professionals and masters of the white art, even more careful and demanding in terms of selection of raw materials.
In the new plant in San Felice sul Panaro, which will be managed by the young Giacomo Marani, not only storage of excellent grains, but also direct sales of high-end professional flours intended for consumers and professionals who will thus be able to have the entire range available PURE GOLD in addition to the well-known lines: “Le Farine” and “Le Ruvide” (the new stone-ground references).
To celebrate the inauguration of this new, important entrepreneurial reality in the Modena area, also the over 130 farmers who from 2018 to today have chosen to join the PURE GOLD certified supply chain project, giving the noblest part of their harvest, year after year , up to exceeding all collection records in 2021.
A milestone that has exceeded all initial expectations and is confirmed by the entrepreneurial determination that has characterized the teamwork of the Marani family and the farmers of Modena.